This week I got a cold sore.
I made a special trip to Wilko for cold sore cream because of this:
Yep, that’s two IDENTICAL cold sore creams as far as I can see. The Wilko own brand is £1. The branded version is £5. That’s FIVE TIMES the price. (Note that the Zovirax version doesn’t have a price per 1kg – perhaps it wouldn’t fit on the tag?)
There is no obvious difference between them, they both contain the same amount of the same active ingredient and they both do the same job.
Overpriced branded medication is something that has always wound me up. It just feels wrong on so many levels. Not only is it a total rip off generally, but it feels like you’re being ripped off when you feel at your most vulnerable. (Me going shopping with Belle when she is sad.)
Looking at the myriad different examples on the shelf it’s hard to believe that it even EXISTS as an industry. It’s so obviously just the same product sold in ridiculously over the top packaging, and yet people MUST be falling for it, or there wouldn’t be a market. It makes me cross to think of all of these big brands chuckling to themselves while innocent people are coughing and spluttering over their remedies.
Picture yourself with a bad cold. You’re trying to get through the day, you’re not thinking straight, you just want anything that might make you feel better, so when you see words like MAX STRENGTH you’re in. View Post