Have you seen the Sainsbury’s Christmas advert?
The theme is family, togetherness, that sort of thing. It’s been made using stop frame animation and it apparently took 420 hours to film the stop frame part, with another eight weeks post production time on top of this. You can watch it here if you’ve not seen it already:
As part of their Christmas activity this year, Sainsbury’s is also supporting Great Ormond Street Hospital through the sale of stop frame animation kits and gingerbread ‘Daves’. All the profits from the sale of these items will go to the Great Ormond Street Hospital Children’s Charity.
Sainsbury’s sent me and Belle one of their animation kits to have a look at, along with a couple of gingerbread Daves, which we sort of accidentally ate straight away. (Just in case you’re wondering why these don’t appear in the animation.) The kit is really well put together and comes in a sturdy box that folds out to create two different sets. You get a well-written film-maker’s guide, a few props and some cardboard characters. View Post