How do you get kids to recycle more plastic?

In association with Coca-Cola

How do you get kids to recycle more plastic?

When they’re young it’s easier to be creative around recycling – you can decorate recycling boxes together, use tote boxes for decluttering and storage, create star charts and set up rewards. You can even make a trip to the recycling centre fun for primary school aged children if you go about it in the right way and have chocolate buttons for the way home.

Teenagers though.

Teenagers are generally not so easily engaged. When we moved into our new house last summer I actually bought some stickers in the shape of flowers and leaves, plus a house number sticker, thinking Belle would want to use them to decorate the outside bins. Bless me and my determination to cling to the past.

Needless to say that our outside bins remain undecorated.

how do i get kids to recycle

Over the next six months we’re taking part in Coke’s Family Plastic Challenge, a new initiative to support the wider sustainability strategy they introduced last year. (You can find out more about the team of bloggers that I’m part of here.)

Currently only 58% of plastic bottles in the UK are recycled*, and this is a problem for Coke. It means that there isn’t enough recycled plastic – known as rPET – in the system, which in turn means it’s harder to make bottles containing high levels of recycled plastic.

I think a lot of us (me included) don’t really think about the lifecycle of a plastic bottle. We see it as a disposable item, and even if we do recycle we probably don’t think about what happens to it next. (I just imagine recycled plastic getting made into those pens that were popular when I was young that said ‘I was made from a plastic bottle!’) Plastic bottles are not single use though – when you recycle a plastic bottle it can reused again and again to make more plastic bottles.

It’s not just about the novelty pens guys!

Basically if we recycle more, Coke can use more recycled plastic. Even just recycling one more plastic bottle a week could make a huge difference. Coke’s packaging at the moment is around 25% rPET but they have a commitment to up that to 50% by 2020 across ALL of their products sold in the UK.

This is a big commitment, as using recycled plastic actually costs more, but it’s important to them. It has to be.

So back to the original problem.

How can I get Belle enthused about recycling? How can I get her to think differently about plastic recycling, both at home and out and about? How do you get teenagers to CARE? (Haha!)

Make recycling easy

For starters you need to make it easy for them. We’ve had space issues in the past and had a system of having to take recycling straight outside, but this simply doesn’t work. Laziness too often prevails and recycling ends up in the bin.

We have a recycling box right next to the bin now. No excuses.

plastic recycling tips

That’s all very well of course when you’re at home, but it doesn’t solve the problem when you’re out and about. Where’s the incentive to take the time to find a plastic recycling bin when you’re in the middle of town? How do you get teenagers to CARE enough to make the effort to bring plastic home to recycle?

Give kids knowledge

You could start by regaling them with facts**:

  • Each year the average UK household uses a whopping 480 plastic bottles
  • Over 200 of these, on average, are NOT recycled
  • That’s 16 million plastic bottles a year NOT recycled

If a year’s worth of the UK’s unrecycled plastic bottles were placed end to end, they’d reach around the world 31 times, covering  just over 780,000 miles.

That’s just ONE year’s worth. It’s pretty shocking.

It’s hard though isn’t it to picture what that really looks like? It’s just WORDS. Without being able to see an ocean filled with plastic debris it’s hard to get a true sense of the scale.

I think this is one of the biggest hurdles to recycling, both for children and for adults – we bury our heads in the sand because we don’t have to SEE the consequences of our actions. We throw plastic bottles into the bin without thinking. We simply aren’t consicous of the impact that not recycling has on the environment.

And that’s the nub.

To try to get Belle to take plastic recycling seriously, I knew I needed to raise her consciousness, to put her into a situation where she was forced to really SEE the impact of waste and to connect with it on a smaller, more understandable scale.

Raise recycling consciousness

For quite a long time Belle donated some of her pocket money every month to the Marine Conservation Society, so when I was doing some research and found out that they organised local beach cleans, I decided to sign us up for one.

Initially Belle was not keen on the idea of getting up at 9am on a Sunday morning but she went with it.

What was strange was that when we arrived, the beach looked clean already. We walked down the steps onto the pebbles and I was confused. ‘Surely we’ve come to wrong place,’ I thought to myself, ‘there isn’t any rubbish here?’

msc beach clean

And then we started and you really LOOK and you realise that actually there is a lot of rubbish after all.

It’s almost like we’ve become so accustomed to the sight of an old plastic bottle or two amongst the seaweed at the sea line that we don’t even see it any more. Looking amongst the pebbles at all the pieces of glass and ceramics, I had to keep reminding myself that they aren’t actually meant to be part of the beach.

Belle enjoyed the beach clean way more than  we both thought she was going to. She seemed surprised by how quickly the time had passed and when I suggested we do another one soon on another beach she was positive.

plastic recycling for kids

I’d been imagining that the beach clean would be a little bit tedious too if I’m honest – that I’d get a fuzzy feeling from doing something good, but that it would feel like a bit of a chore. It really didn’t though. It was actually really lovely to hang out with Belle doing something that we’d never done before and I was proud to see her getting involved. The weather was warm and it felt good to be outside doing something useful.

It just goes to show that recycling CAN be fun.

As well as the actual recycling of rubbish from the beach, the whole experience has definitely brought about a shift in the way we think about plastic as a family. I’ve started carrying reusable cutlery in my bag for example, so that I don’t have to keep using plastic spoons and forks if I’m eating on the go. I’ve stopped using plastic straws, started using my reusable coffee cup for my iced coffees, and generally I just take more notice of the materials that pass through my hands.

If you want to really get to the heart of the problem and get your kids enthusiastic about plastic recycling I’d definitely recommend a beach clean, even if it’s just going along as a family with some gloves and bags and picking up litter for an hour.

We had a really great morning, recycled a LOT, and proved that recycling is definitely about more than just remembering to put your plastic bottles in your green box.

What do you do as a family to encourage recycling?

Leave a comment and let me know!

msc beach clean



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  1. molly
    13 June, 2018 / 4:13 pm

    This is such a good thing to teach kids!

  2. Julie T
    14 June, 2018 / 5:53 am

    In our household we don’t drink fizzy drinks so I can quite happily say that we don’t use many… although thinking as I write I am now more aware that sauce bottles are also plastic and obviously they go in our recycling bin.
    My bug bear is that not all councils recycle the same things as ‘door step’ level. Where I live at the moment they don’t even take glass! We have to store them up and then take them with us to the supermarket glass banks. Which brings me on to the emptying of the enormous plastic glass banks – they tip them all into the same recycling lorry (we have watched), so why do I have to separate the different glass colours?
    We do need to recycle more but we also need more consistency across the country in what and where we do the recycling.
    Your post is excellent as it makes us who read it think more consiously about it rather than doing it autonomously.

    • Jo Middleton
      14 June, 2018 / 10:58 am

      Yes, I agree that this is a massive issue, plus on the plastic side I can never work out exactly what they are going to take. Bottles seem to be okay but they we have a lot of plastic containers from things like strawberries and sometimes they take those and sometimes they don’t. That’s bonkers about the glass recycling though! What is the logic behind that??

      • 21 June, 2018 / 7:11 am

        If you are still in TA1 … all household plastic bottles (bleach and shampoo as well as milk and sugary drinks but not oil etc from the garage or pesticides from the garden shed) are taken in your weekly kerbside collection; while plastic pots, tubs and trays – including the plastic punnets for fruit – can be taken to any one of Somerset’s 16 recycling sites, and plastic-lined beverage cartons – Tetra Pak and other brands – and plastic-lined single-use coffee cups can be taken to 12 recycling sites. The plan is to take all those plastics – bottles, pots, tubs, trays, beverage cartons, single-use coffee cups in your week;y kerbside collection in the new Recycle More service that is due to roll out from 2020 (once a lot of work is finished to prepare for that, including building a new fleet of recycling trucks), while your far emptier rubbish bins will be collected every three weeks. For information on Somerset recycling, go to the source: .

        • Jo Middleton
          21 June, 2018 / 10:38 am

          Thanks for that Nick! It’s definitely the Tetra Pak and the plastic pots and trays that confuse me. That will be amazing if we get to have all of those collected at some point. I guess I can ask at the recycling centre where they go? I hadn’t realised that they could be recycled if I took them somewhere so I will definitely be doing that, thanks!

  3. 14 June, 2018 / 9:45 am

    This is such a great post! The problem of plastic waste seems to be finally getting the attention it deserves, and getting our young people involved in recycling and reducing their use of plastic is going to be key to solving this issue.

    • Jo Middleton
      14 June, 2018 / 10:57 am

      Yes! I saw a great magazine cover the other day that said ‘plastic is the new smoking’ – it definitely feels like we are seeing a shift in general perception.

  4. 14 June, 2018 / 5:16 pm

    Such a great post! My kids need to do this

  5. 14 June, 2018 / 6:10 pm

    Plastic waste is a huge issue, and I’m sad to say I think it’s probably too late to fix it. The damage has already been done to our planet, but we can try and prevent more damage being done.
    In our house we try not to buy too many fizzy drinks or drinks in plastic bottles. We tend to drink just water (or coffee for me) I am lucky that my child is still young enough to be brought up knowing to recycle, unlike an older child who had been able to just throw away a plastic bottle when they were younger and are in a habit of doing that.

  6. 15 June, 2018 / 6:19 pm

    Forget teens and kids, how can I get my husband to recycle more plastic?! LOL. But seriously though, thanks for writing about this – I hadn’t considered that there isn’t enough recycled plastic for companies to use to meet quotas. Isn’t it crazy – plastic takes over 200 years to break down, and it was invented as a consumer product less than 200 years ago…basically, every plastic straw, knife, and bag our great grandparents through us used, still exists if it wasn’t recycled!

    • Jo Middleton
      19 June, 2018 / 9:21 am

      I know, that’s such a scary fact ins’t it?? Literally all the plastic we have ever used!

  7. 24 June, 2018 / 10:46 pm

    I’m really lucky where we live as we have a massive recycling initiative and it makes it all easy to recycle just about everything. Mich x

  8. Sophie B
    25 June, 2018 / 11:29 am

    Gosh, I’ve never thought of the lifecycle of a plastic bottle like that – I’d always just assumed they were single use items or that they had to get turned into other products, I didn’t realise you could make new bottles! I feel a bit stupid admitting this, but then we learn new things every day I guess! Thanks so much for educating me!

  9. Laura
    27 June, 2018 / 5:58 pm

    Why don’t coke just make them all from glass bottles like they used to?

    • Jo Middleton
      29 June, 2018 / 7:05 am

      The whole plastic vs glass vs metal debate is actually really interesting and I’ve been reading up a lot about it. I guess cost is the main issue first and foremost – you can buy Coke in glass bottles but it’s much more expensive. I think it normally comes in glass in pubs and restaurants too? There isn’t necessarily one material that ticks all the boxes and is ‘best’ – they all have pros and cons in terms of th environment, cost etc. So just as an example, glass is much heavier, so transporting it has a bigger environmental impact than plastic. There are other issues too like broken glass is a potential hazard if bottles are dropped or discarded. I’m not defending plastic obviously, and from a recycling point of view glass is great, but I guess the key thing is that while we DO buy plastic we need to be responsible about recycling it.

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