4 ways to wear red and feel sassy AF

I notice it most starkly when I go to London. There are people everywhere, rushing from one place to the next, and it’s like a sea of black and grey. Occasionally you walk past a woman in a pink coat and you think ‘yessss Queen slay!’

(I think that in my head in Bee’s voice.)

It’s so bloody miserable isn’t it? All these DRAB clothes, making everyone look DRAB. Come on guys! Spice things up a little bit!

red dress

I guess people are nervous about wearing colour. It’s not something that I’ve ever been worried about, but then in my family I am notoriously badly dressed. Having said that, there are definitely ways to wear colour without having to be too conspicuous.

To make the point, Joe Brown’s sent me some bits from their new spring/summer range, all on a red theme. Using these pieces, I came up with four ways to wear red and feel SUPER sassy:

On your feet

If you are worried about wearing colour, a brightly coloured pair of shoes or boots is a good way to ease yourself in gently.

AND THESE HAVE TASSELS. The tassels have had a mixed reaction but I ADORE THEM. I walk along, tassels swishing, and I feel like I could LITERALLY TAKE OVER THE WORLD.

red boots

As a print

Having the red in a print, like in this dress, rather than a block of colour can make it feel less overwhelming and is ideal if you want to experiment without feeling too self-conscious.

And a bit of cleavage doesn’t hurt does it?

red dress

red dress

red dress

With a vintage feel

‘I see you wearing this in a kitchen in Alabama,’ said a friend when I showed him this dress. ‘You’re probably barefoot. And pregnant.’

I mean sure, that’s not quite the sassy AF feel I was going for. I’m thinking more high heels, funky hair-do and a layer or three of petticoats in a dimly lit cocktail bar, but whatever.

On your face

This is a bonus one – glasses are my own.

red glasses

How do you feel about wearing colour? Do you have any favourite items that you add in when you want to cheer yourself up?

Thanks to Joe Brown’s for sending me these items for the purposes of this post. All views my own.



  1. 19 February, 2018 / 5:35 pm

    I wrote a blog post only yesterday about wishing I could love clothes shopping and would love to feel confident enough to wear red. I have this crazy notion that I’m better off blending into the background by wearing pretty drab colours rather than standing out in a crowd. I just love that patterened dress. The colour is fab and Ilove how it gathers to the side and has a plunging V neck line. Perfect indeed for showing off a fabulous cleavage. Maybe I should be brave and dare to wear red!

    • Jo Middleton
      21 February, 2018 / 10:08 am

      Do it Brigitte! And if you feel nervous, you can always just wear a little splash of colour to start with. I find if you walk about with enough swag then you feel pretty good in anything :-)

  2. Laura
    21 February, 2018 / 7:03 pm

    Yellow is my go-to happy colour, mustardy yellow. From a scarf I can chuck on with jeans to a yellow floral tea dress (which I wear with nude tights and Mary-Janes or black tights, chunky boots and leather jacket depending on whether I’m feeling lady-like or kick-ass )

    • Jo Middleton
      21 February, 2018 / 7:15 pm

      Yesss! I love a bit of mustard or yellow too – a lovely splash of sunshine!

  3. 10 March, 2018 / 11:58 am

    ose boots <3

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