I’m feeling the pressure this morning.
My post last week about the ad campaign for Cadbury chocolate buttons went a little bit mad on Facebook, and has had more views in the last week than any post I’ve ever written. It just goes to show that you can spend hours crafting something informative and interesting, or you can bash out a 10 minute rant about chocolate buttons, and you’ll never really know what’s going to capture people’s imagination.
The trouble is, that never really having had a post blow up like that, I don’t know what to do next. I feel like I should be able to craft something hilarious and newsworthy, something that will make people say ‘we thought that post about the buttons was good but this, this is brilliant!’
Unfortunately I don’t have anything along those lines, and the more I try to come up with something, the worse it gets. Seriously, I’m staring at the screen and all I can think about is laundry. Why laundry? Or my last water bill. I had that through the other day and we were slightly in credit, so that was nice.
I’m also not used to attracting so much comment, and it made me realise why I normally tend to avoid controversy wherever possible. I didn’t personally think that writing about a Cadbury button poster was controversial, but apparently, on Facebook, you can upset anyone.
Obviously the key group I upset were the people who thought that I was being a terrible parent by not embracing every single moment with my children. Like this commenter:
“Pisses me off seing people always winging about being a mum ffs get me violin for you all…suck it up i personally love all the shit stuff (literally) about being a mum not pooing in peace being sick of cooking having sunglasses poked in my eye…god you only get one life all the good stuff comes back too the proud moments the mothers days and hugs in bed….theres no medals in heaven so appreciate life i personally think.”
Blah blah blah.
Sure, kids are great, but come on, just because you love them, doesn’t mean you have to enjoy getting poked in the eye or never being able to poo in peace does it? No. Hush.
And then there were these sort of comments:
“As much as I agree that getting a poke in the eye or ear with glasses is not fun, also imagine how upsetting that image is for those that can’t have children or who have lost a child.”
Christ. Losing a child is awful, of course it is, but if we all went around with this sort of attitude then no one would ever say or do anything about anything.
And then there were the downright ridiculous comments, which chose to completely miss the point of my post:
“I’ve known a fair few girls who have had toddlers and plenty of experience in what it’s like to be a mother by the age of 21… I’m quite curious as to why you would choose to make a point of [the agency staff] being that age?”
Good grief. I couldn’t not reply to that one.
“Because in my experience of advertising and PR, a lot of the staff working on campaigns like this are about that old and yes, you can be a parent at that age (I had a four year old and a degree by then), but statistically, it’s more likely that if you compared a group of 21 year olds and a group of 35 year olds, fewer of the 21 year olds would be parents. (PS I think you’re putting too much thought into this – the whole thing is only meant to be a bit of fun!)”
So all in all, it was pretty stressful, and in future I think I might just stick to writing boring things that no one cares too much about.
Which, luckily enough, is what has just happened.