Can you remember the day your first baby was born? How about your second? Who am I kidding – everyone remembers don’t they? That’s the whole point – even though you’re making good use of the gas and air, and a little distracted by the pain, it’s etched on your mind forever. (That said, it does help that I wrote down exactly what happened when my first daughter was born, as that was nearly 20 years ago.)
Even though 2,000 babies are born every day, each and every baby is special, and as we celebrate one very special birth, (hoorah for a new princess!), Pampers wants to celebrate #everybaby born into a world of love, sleep and play in a new captivating film directed by award winning documentary maker, Elizabeth Stopford.
In this moving piece of real-time content, you can watch the epic journey of everyday parents, mirroring the excitement of the new arrival in London. In the 90 second film, created in the same 24 hours that the eyes of the world were fixed on London, we follow the journey of the parents from nervous anticipation through to those precious first moments with their newborns, bringing to life the emotion, adoration and love felt by every parent on the arrival of a new baby.
Take a look and share the film in celebration of #everybaby.
The film was created and edited within 24 hours, and then aired as a 90 second TV advert during the news – elevating every precious new arrival around the country to national news!
Peter Yorke, Pampers Brand Director says, “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, – by shining a light on every single baby being born at the same time.”
Pampers is the UK’s most trusted nappy brand*, supporting #everybaby in their unique developmental journey. They’re also incredibly proud to work with NCT – the UK’s largest parenting charity – working together to better support parents and babies in the UK. To celebrate #everybaby, Pampers is donating 100,000 nappies to NCT this month who will distribute them to families who need them most.
The NCT was an invaluable source of support for me when Belle was born, so much so that I found myself chairing my local branch for two years! Even though Belle is now nearly 13, and we’ve lived away from her hometown in the interim, we’re still good friends with several people we met through the group.
* Nielsen P12M, Feb 2015