I know that it’s part of your job description if you work in PR to be as annoying and over friendly as possible, and mostly I am tolerant of this, but today I just couldn’t be doing with it. Seriously, if you send me an email today that begins ‘Hello lovely!’ please don’t expect me to respond with anything other than a punch to the face.
The email that sent me over the edge this morning went like this:
I hope all is well with you! I’m already one flat white down this morning. Might go for a second coffee but I fear the jitters!
I wanted to share a lovely bit o’ content with you from the weekend…”
Ha ha! Coffee jokes! Now we are best chums right? Oh no, hang on, we’re not, because I don’t know who you are and you haven’t even used my name.
And ‘a lovely bit o’ content’?? What even is that??
I literally had no words, so as a reply I just sent this: