I delivered some training last week to PR agencies and brands to help them engage more creatively with bloggers.* One of my exercises involved giving each group a product that might be thought of by some people as boring, and getting them to come up with some interesting campaign ideas – scouring pads, potatoes, that sort of thing.
One of the products I gave out was a packet of Post-its. The woman I gave them too smiled, her eyes actually lit up. “This isn’t boring!” she said. “I love stationery!”
I feel exactly the same. You are looking here at a woman who goes to Staples for fun. Pens and notebooks for me are a joy, and accessories like paper clips and Post-Its often more so. At this time of the year in fact, Post-Its are invaluable.
I love Christmas and all things festive, particularly the planning and shopping side of things. And the sherry and snacks of course. This basically sums up everything I love about the run up to Christmas:
What normally happens though is that I end up with piles of torn out magazine pages – recipes I will drool over but never cook, presents no one will ever buy me because I forget to show them the page – scattered around the house. Often when I go back to the page I can’t even remember why I ripped it out in the first page.
This Christmas though is going to be different, thanks to Post-its Index. This year my relaxing catalogue time is going to be ruthlessly efficient. Never again will I go back to a magazine and find that the corner I folder over has disappeared. No longer will my house be covered in a thin layer of torn paper.
This Christmas I am keeping my magazines intact and instead using my super cool Post-its tabs to mark the pages. I’m using different colours for different people so I can go back to my place and easily remember who I had a particular pressie in mind for. Not only are they super useful, but my Post-it Index tabs come in a cool little dispenser that means a new one pops up every time you use one, a bit like the awesome tape dispenser I have that you wear on your hand. (I am really just too cool for school).
I am also marking up the pages of things that I like. I have been told I am difficult to buy for, and although I’m not convinced – (I see things I think are pretty all the time) – I do want to make it as easy as possible for other people.
With that in mind, long live the Post-it.