The four best bits about starting a new business

In case you didn’t know, (do you not follow me on Twitter or something??), I’ve recently set up a new business with my friend Rin*, an interiors journalist. The essence of our business is to provide marketing and PR training to small businesses, to equip them with the skills and confidence they need to shout about their business, make social media work for them, and get journalists’ attention.

(That sounds rather good doesn’t it? Like a proper grown-up business.)

There are some bits of the business, like registering for corporation tax and taking out insurance, that aren’t exactly thrilling, but there are other aspects that we’ve been really enjoying. If you are thinking of setting up your own business in 2013, these are the parts I think you’ll love:

Choosing a name
So long as no-one else has registered it already, you can choose any name you like for your new business. Any name at all! How cool is that? You could be Dog Bowl Media or Pineapple Chunk Construction Limited – absolutely anything that takes your fancy. We’re called Inside Scoop. Nothing to do with ice cream.

"Media training"

For all your marketing and PR training needs!

Getting business cards
This is possibly my Best Bit. I love all kinds of stationery so getting official business cards is really exciting! Make sure your business card includes all essential information such as your name, business name, website and contact details and do double double check everything is correct before you go to print. Compare prices too – perhaps a local printer and an online service like Instant Print. We went for rounded corners on ours – always the mark of a professional.

Becoming a Company Director
Because we’re a registered company, both Rin and I are now officially Company Directors. Now when I have to write a bio for anything I write ‘Jo Middleton is an award-winning blogger and Director of media training company Inside Scoop’. I’m almost too intimidated to look in the mirror in the morning quite frankly.

Business meetings
I know this is supposed to be the boring bit, but the great thing about setting up a business with a friend is that business meetings are actually coffee and waffles in your favourite cafe with a bit of a chat about something nice like business cards or magazines that we really like or cushions we want to buy. It’s hardly like work at all really. We probably should actually cover more of the work element to be honest.

Do you run your own business? What’s your favourite part of being your own boss?

*This makes me sounds like my mum, who always refers to people as a phrase rather than a name – ‘my friend Andrea’ or ‘my cousin Mandy’.




  1. 17 January, 2013 / 1:13 pm

    Congrats on your awesomeness! ;) Wish I had the guts to set up my own business. Very brave. I wish you the best of luck xoxox

    • 19 January, 2013 / 12:28 pm

      Brave or foolish – not sure which – it’s really fun though! I think doing it with someone else takes some of the scary out of it.

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