Not a real panda I hasten to add – a toy version. A really lovely toy panda actually, silky soft and with a very cute face. I’m a bit of a sucker for a cute animal face, as you will have noticed recently if you follow me on Instagram and saw my latest charity shop find. (Those rosy cheeks!)
You can win this panda plus a cute badge and sticker as part of a new fundraising campaign from Sudocrem and premature baby charity Ickle Pickles – Soothing The Smallest.
Every year, 1 in 8 babies are born prematurely or unwell, that’s 100,000 babies every single year. These babies need to spend weeks, sometimes months, in neonatal care units before they are strong enough to leave.
This summer, Sudocrem and premature baby charity Ickle Pickles are teaming up to raise funds for the vital neonatal equipment premature babies so desperately need. In honour of the partnership a new, limited edition pot of ‘My Ickle Sudocrem’ has been created and will be sold in Boots and Tesco stores across the UK for six weeks from the 26th of August.
Each sale of the ‘ickle pot will mean 50p donated to Ickle Pickles. It’s an historic event for the brand, Sudocrem have never before adapted their classic packaging for a charity campaign such as this.
A typical ventilator costs £25,000, the equivalent of 50,000 little pots. While this may sound like a lot, Sudocrem have enlisted the help of Laura Tobin, the nation’s favourite weather presenter, and Georgia Jones, creator of the BUMP Youtube channel and wife to Danny Jones, to spread the word and give the campaign that extra push. Both Laura and Georgia hold the cause close to their hearts: Laura’s daughter Charlotte was born prematurely, as was Georgia’s niece. The pair will be doing their utmost to raise awareness of how the public can get involved at home.
Who said only teddy bears have picnics?
Soothing the Smallest launches with a nationwide panda-themed picnic. Inspired by the UK’s love of picnics, plus taking into account necessary precautions of lockdown, Georgia and Laura will kick it all off by holding their own panda picnic to show us how it’s done.
Those who want to get involved only have to pack up their picnic baskets and head out for the nearest patch of green for some relaxation – and don’t forget to bring a panda too. Share the picnic on social media, tagging #soothingthesmallest and who knows? Perhaps a new record will be set for the most panda picnics held in one day!
But I don’t have a panda to take on my picnic!
Don’t worry, I’m giving away THREE cuddly pandas so that you have a chum for your fundraising picnic. To be in with a chance to win, just do as many of the entry mechanisms as you can in the widget below. The competition will close at 11.59pm on September 11th and winners will be chosen at random. T&Cs apply.
Oh my god!! I had no idea about this, thank you so much for sharing!! I’m a paediatric nurse and I mainly work with neonates in the high dependency unit, many of them are premature. And I absolutely love Sudocrem and it’s the only cream I have used with my little one for over two years now. So so happy that they are in this with Ickle Pickles. So needed!