A short rant about… my website audience matching a brand’s custodemographic

Exciting news guys!!

I had an email this morning from a bingo company. Apparently, “from a short analysis our team has done your website audience is matching our custodemographic which means there is a great business potential for a partnership between our brands.”

How cool is that!? 

So cool in fact, that it prompted me to analysis my own custodemographic, which I assume must be something to do with custard. According to my research, my custodemographic shows that my blog is generally well suited to tarts.

custodemographic, egg custard

On weekdays however, between 8pm and 10pm, it shows more of a skew towards dark chocolate.

custodemographic chocolate pudding and custardWho knew?!

I am considering adding this information to my media pack, as I reckon it’s far more interesting than reader numbers or page rank.

(Obviously none of this is true and I am just being a sarcastic know it all, annoyed by made up nonsense words.)

Images – Xiebiyun/shutterstock and Jamie Rogers/shutterstock




  1. 6 January, 2016 / 9:25 pm

    Pahahaha blooming love this.
    What a crappy make up word too

  2. 21 January, 2016 / 11:34 pm

    Hilarious! This made me laugh. I thought from the title of the post it was going to be some serious and insightful post lol!

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