Webloyalty Easter research reveals the nation’s favourite chocolate

Is Easter special for you? Webloyalty reveals how many of us will be celebrating this year…

How do you feel about Easter? Do you have a favourite Easter Egg or is it about something else for you? Webloyalty is conducting some Easter research and as part of it you could win ten Easter eggs to either share with family and friends or eat secretly in bed when no one is looking. Read on to find out how to win…

Easter egg competition

“Don’t get me an Easter egg this year,” Bee text me recently.

“Really?” I replied. “How come?”

“I’m trying not to eat sugar,” she replied. “Or dairy.”

OK. Well that definitely narrows it down a little bit.

Fortunately for Bee I don’t tend to buy my Easter eggs until about 5pm on the Saturday before Easter, so there is plenty of time for her to swing the other way and demand a two foot tall Lindt extravaganza. I won’t make the same mistake I made at Christmas, buying an array of expensive vegan chocolates in September only to have her give up veganism in favour of a diet of Burger King and Starbucks as soon as she got to university and had to buy and cook her own food.

When I was little I remember Easter, thanks to my Gran, who always got a little overexcited about gifts, being a very lucrative affair chocolate wise. It wasn’t uncommon for me to end up with a tower of ten eggs. Nowadays though it doesn’t really feel like so much of a thing – as a parent it’s tough to part with £4.99 for what you know is essentially about 27p worth of chocolate and a recycling bin full of cardboard.

I’m not alone. According to Webloyalty, 72.8% of consumers feel that Easter has become far too commercial, and cost is a big issue with almost two-thirds of consumers viewing Easter eggs as poor value for money. Interestingly though this is one area where we don’t appear to want to skimp, with 58% of us intending to buy mostly or solely branded Easter eggs. It seems that something may be lacking in the marketing of own-brand Easter eggs as just 33% of consumers agreed that own-brand eggs are the equal of branded ones. Nobody wants an Asda value egg do they?

The Importance of Easter - Webloyalty research - Slummy Single Mummy

Aside from the eggs, Easter will see lots of us heading off to B&Q or the local craft shop for some wholesome family fun, as well as cooking up a Sunday roast. Personally I prefer to save the space, skip the chicken and stuff myself with chocolate cornflake cakes and mini eggs, but each to his own.

What we are planning this Easter - Webloyalty research - Slummy Single Mummy

One tradition that does hold strong in our house is the Easter Bunny. Just like Father Christmas, I am a big fan of the Easter Bunny as he can do all of the hard work of buying and hiding the eggs, whilst I get all the glory as my children mistakenly believe that he isn’t real.

Seriously, do they think I have managed to get up ever year at dawn, often with a hangover, to hide dozens of tiny eggs in imaginative places? I don’t think so.

Webloyalty’s Easter Competition!

Webloyalty wants to know what your favourite chocolate Easter egg is! To be in with a chance to win the whole lot, just tell them your favourite out of this selection: The Webloyalty Easter Egg Competition. You’ve only got a few days left to enter, so hurry up and do it now!

Easter egg competition

You can follow Webloyalty on Twitter @WebloyaltyUK for more interesting research snippets and ongoing competitions, or take a look at other research on the Webloyalty Slideshare. More importantly, here you can find the Webloyalty Easter Retail Report in full – enjoy!

Photo credit: Nomadic Lass                                                                        

Disclosure: this is a sponsored post



  1. 7 April, 2014 / 12:26 pm

    Easter Bunny still visits and hides eggs all around our woods here {last year the chickens ate half of them though :/ } Good job as I never get organised in time…

  2. 7 April, 2014 / 1:34 pm

    Last year we did an easter egg hunt for Wilf and I didn’t think he would be that bothered but he loved it! I’m so excited to do another one this year

  3. 7 April, 2014 / 1:56 pm

    Easter is important to me as a Christian, but I also can’t wait for our daughter to be old enough to do egg hunts. Some of my happiest childhood memories are of Easter, and the fun. It was far more relaxed than Christmas!

  4. 7 April, 2014 / 3:27 pm

    The Easter Bunny does come and visit us bit for me it’s the 4 days off together which is what really makes me happy (and sneaking some of the Easter chocolate once the children have gone to bed!!)

  5. 7 April, 2014 / 6:24 pm

    Our easter eggs arrived today! Ebony has some little ones to hide in the garden, and the husband has gin.

  6. 7 April, 2014 / 7:15 pm

    I swear my husband stretches easter out by about 2 weeks with the amount of eggs he buys himself, me I’m not so fussed. x

  7. 7 April, 2014 / 7:23 pm

    It mainly means family time to me, this year we are going up to see my dad, sister and brother so I’m really excited. Obviously I won’t say no to an egg either ;) x

  8. 7 April, 2014 / 9:30 pm

    Easter isn’t big for us, but it will be particularly odd this year as Big and Tim are off to do kentwell so I’ll be home alone with the younger 3 for 5 days. Hohum.

  9. 8 April, 2014 / 12:27 am

    This is a really interesting post – I enjoy easter for all the crafts and the run up too the bug day – the lovely breakfast in the morning and the actual hunt but to be honest we keep the chocolate to a fairly low amount as we paint boiled eggs the day before and put them out of course among chocolate eggs as well but it keeps the amount down anyway as I don’t think a toddler should be overloaded with loads of sugar – I think less is more – we buy less but better chocolate

    Laura x

  10. 9 April, 2014 / 8:48 am

    My older two want gifts instead of eggs this year and i’ll probably get India a token one, but we don’t really make a big deal out of Easter. They’ll get a treasure hunt though, solving clues to get little treats i’ve already picked up but that’s mainly because it’s a good school holidays activity rather than an Easter thing :)

  11. 9 April, 2014 / 10:43 am

    Easter has never been much of a thing in my family, I remember a few easter egg hunts, but that was about it! I know of some families that give proper gifts or money at Easter and that always baffles me!

    But at the same time I do like the idea of taking Theo on a little easter trail, like the ones on at National Trust places and doing one at home now that he is a little older ot grasp the concept!

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