In my work, (and it really is work Boyfriend, I don’t care what you say…), I use social media a lot. Possibly a little too much, judging by the weird night I had this week where I dreamt in Twitter updates. Whenever I am talking to brands and bloggers though, there is one question that comes up a lot – how exactly are mums using social and how does it influence their buying patterns?
“Do we really need to worry about bloggers and online reviews and what not?” some brands will ask, looking sort of anxious and hopeful at the same time.
“Yes,” I say. And not just because otherwise I would be out of a job.
I came across this infographic today from Diffusion PR which I think gives a really interesting snapshot of exactly how mums are using social to research their buying decisions. 40% of mums it says have read a post, comment or review online and then decided to purchase the product because of what they have read.
That’s a lot.