PinkyPurple Girl – organic and ethically sourced clothes for girls

This week Belle and I have been having a bit of a clear out of her clothes. She’s small for her age, but she tends to see that as an excuse to hang on to everything she has ever owned.

“But it still fits me!” she protested as I held up a floral mini skirt that I was sure was originally knee length. I checked the label. 4-5 years.

“It’s going,” I said.

She was finally persuaded to part with the smaller items in her collection on the promise of some new clothes, but not really having bought her very much lately, (clearly), I was at a bit of a loss of where to go.

And then I found PinkyPurple Girl. is an online clothing store specialising in organic, ethically sourced and fair-trade clothes for babies and girls. As the name suggests, they specialise in pink and purple items, although you will find other colours too.


"Fairtrade funky pink jacket"

It doesn’t get more pinkypurple than this…

The name PinkyPurple Girl was inspired by Morgan, the eldest daughter of founder and Dadpreneur Justin Cox.* Morgan loves clothes in her favourite colour – ‘pinkypurple’ – and it occurred to Justin that despite this being a very popular colour combination for girls, there didn’t seem to one place to go to find a good range of ‘pinkypurple’ clothes. After some discussions with friends, who all agreed it was a great concept, PinkyPurple Girl was born.

Their mission is to provide shoppers with a hub for quality pink and purple clothes, but also to provide a ‘conscience clear’ shopping experience – absolutely everything they stock is organic, ethically sourced or fair trade. Long term, Justin also plans to design his own range of exclusive PinkyPurple children’s wear.

For PinkyPurple Girl though, this isn’t just about wanting high quality fabrics that won’t upset delicate skin, it about a much bigger picture. They want to educate people not just about the benefits of buying organic cotton, but also about on the perils that cotton workers face and the environmental impact of some pesticides.

When you begin to look into it, there are some really shocking statistics. Did you know for example that up to 14% of all occupational injuries in the agricultural sector and 10% of all fatal injuries can be attributed to pesticides? Or that some cotton pesticides were originally developed as toxic nerve agents during WWII? It’s pretty scary stuff.

In store you will find a huge range of items including ethically sourced woolen baby booties, patterned dresses, organic cotton slogan tees, fleece hoodies with matching hats and recycled material dressing gowns and there is a section too for other colours, just in case you want to add something a bit different. I particularly love this range of t-shirts:

"Free range t-shirt""I only eat organic chips tshirt"

To find out more about PinkyPurple Girl and how you can get in on the guilt-free shopping you can visit their website, like them on Facebook, follow them on Twitter or watch them on YouTube. Busy little bees aren’t they?

*If you thing girls’ fashion is an unusual choice of market for a Dad, read my interview with Justin coming in a couple of weeks to find out more about what inspires him.




  1. AJ McNoodles
    22 January, 2013 / 1:13 pm

    One step forward, two steps back… more pink stuff for girls? How very progressive.

    • 22 January, 2013 / 4:13 pm

      I do know what you mean, but I guess it comes down to choice. There are loads of places girls can go for clothes in all kinds of different colours, so this is just focussing on one angle, and unfortunately there’s no denying that a lot of girls just do like pink!

  2. auntiejanola
    22 January, 2013 / 3:13 pm

    I like the fact that they are fighting for something but putting everything into pink/purple vs blue i.e. traditional sexes differences is not sth I approve of…And I can understand why Belle wasn’t the calmest when it came to getting rid of her old clothes. My closet is way too small for everything I stock in there! Most popular reasons: “In case I get fat”, “In case I lose weight”, “In case someone’s sleeping over and don’t own pijamas”…;)

    • 22 January, 2013 / 4:12 pm

      I know that feeling! I had to finally let go of a whole bunch of dresses this week that I was hanging on to ‘just in case I get thin again’ :-(

  3. 26 November, 2013 / 3:44 pm

    It sounds like you made quite a find. It’s always good to discover new ways to dress up our little angels in cute baby girl outfits.

  4. 26 November, 2013 / 3:45 pm

    It sounds like you made quite a find. It’s always good to discover new ways to dress up our little angels in cute girl toddler outfits.

  5. 5 May, 2014 / 1:18 am

    Chemical pest control consists of the use of more toxic synthetic pesticides. Chemical pest control is not eco-friendly and is never thought about as an organic method of control.

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