Super stylish school run with Lands End

When Lands End offered to send me a dress from their autumn/winter collection to jazz up the school run, I wasn’t sure at first whether or not I should be offended. You know how sometimes friends will look at you and smile in a slightly pitying way and offer to lend you a hairbrush or some make-up?


That could just be me then.

I decided to assume though that they were approaching me not because I need the help, but because I am an incredibly stylish woman, and the perfect person to act as an aspirational fashion figure for all the other mums.


A girl can dream.

I chose this dress, because I love bright, bold colours, and because it had a whole section on ‘slimming details’ and everyone loves a flattering empire waistline and a ‘fluid ponte knit that drapes softly over your curves’:

"Lands End red dress"

Me admiring my new dress

When it arrived, I was really impressed with the weight and the quality of the fabric, and it really did feel like it draped softly over my curves. I even got a surprised ‘it looks quite nice actually’ from Boyfriend, which is a big compliment.

The one thing I wasn’t sure about though was the colour, as it looked much pinker on the website than it did in the flesh. This could just be me though. I have a grey bag that everyone else swears is green, so I’m possibly not the best judge.

"Lands End dress"

Bee goes for a ‘look thoughtfully into the distance Mummy’ shot.

What I love about this dress though is that it’s so versatile – you can wear it really casually with some flip-flops and a ponytail, or dress it right up with a nice belt, heels and some fancy jewellery.

"Lands End dress"

Add a belt and some heels and tada!

And I do often find myself having to go straight from a day out on the beach to a jazzy cocktail party. OK, not often maybe, but if I did have to do that, I would certainly be well prepared now.



  1. 26 September, 2012 / 10:00 am

    You look great-love it with the belt.

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