REVIEW: Morphy Richards Never Loses Suction Lift Away Vacuum Cleaner

When you think of me, as I’m sure you often do, idling away those quiet moments at work or at home, I’m sure that one of the things you think of first is hoovering.


OK, so maybe it’s not the first thing you thing of, but I did once write that post about housework you know. I think I suggested throwing crumbs behind the sofa.

Despite my domestic sluttery however, I was recently chosen to be one of 25 ‘Morphy Richards Innovators’, meaning that over the course of the year, Morphy Richards are going to send me some stuff, and I will tell them what I think. I’m guessing they are looking for more constructive criticism than ‘housework is pointless, you do it once and then you just have to do it all again later.’

The first thing they’ve sent me is this, the Lift Away Bagless Upright Vacuum Cleaner.

Here it is, for you to cast your expert vacuum cleaner eye over:

"Morphy Richards Lift Away"

Pretty snazzy isn’t it?

Morphy Richards say “The new Lift Away Bagless Upright Vacuum Cleaner features Never Loses Suction* technology with constant pick up performance.”

Sounds a bit like a Lynx advert doesn’t it? A lot of men would love to enhance their pick up performance. I reckon there’s something in it. A man does become a lot more attractive if they do the hoovering regularly. Especially if it’s all by themselves, without you having to say ‘darling, would you mind running the hoover round?’

I’m not sure though that men really appreciate just how much housework can increase their chances with women. My first bit of feedback for Morphy Richards would be this – reassess your target audience. Come up with an ad that shows a normal looking man pushing a vacuum cleaner around, followed by swarms of beautiful women. A bit like the Pied Piper. There are all kinds of puns you work around the concept of ‘suction power’.

What was I talking about?

Oh yes, vacuum cleaners.

Well, I can say, from experience now, that the Morphy Richards Lift Away does pick things up, which is a jolly good start. We’ve got a lot of floorboards, and I liked that it’s so simple to switch the set up from carpets to hard floors. It was perhaps a little more effective on the carpets, but then they’re the important bit to keep clean anyway aren’t they? Slightly dusty floorboards are fine. That’s just shabby chic.

I found the pivoting floorhead really easy to use, and also loved the ‘Lift Away Detachable Canister’, which means, as you may have guessed, that you can detach the canister as you clean, giving you more flexibility.

"Morphy Richards vacuum cleaner"


This was really handy on the stairs, especially as I’m a little on the clumsy side, and have a habit of bashing things against the walls (accidentally) if they’re too heavy or unwieldy.

Another great selling point? It’s purple! Funky.

I wouldn’t say it made housework fun exactly, but it certainly made it easy. We’ll just have to wait and see about the never-ending suction.

*cue those bikini clad babes*



  1. 8 July, 2012 / 9:49 pm

    I chuckled out loud when reading this :-) I like the ‘pivot pivot’ caption ;-) Do u get to keep the products they send? More to the point, do u want to? Tough trying to get a man excited about a hoover. That wd take sm serious advertising genius…

  2. faddydaddy
    11 July, 2012 / 1:16 pm

    I miss my old hoover, I like decent vacuum cleaners, read this blog because on reading your other blogs thought it would be nice to hear thoughts, on something as important as a vacuum cleaner) by someone who has a normal take on the housework ;).

    Ok must admit being a man the being purple didn’t sell it to me overly, although sure my daughter would actually want to use one if it were purple (now there is a thought). Even so, if it is easy to manouvre, does the job, and makes stairs easier maybe I am sold.

    In answer to Korhomme, who would want to make a miele out of the vacuuming?

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