When you think of the beauty brand Dove, what does it mean to you?
If the answer is ‘nothing at all’, this post is probably not going to fascinate you to be honest. You might have more of a laugh reading this one about me getting a smear test instead. If you’re intrigued though, read on.
Dove are currently running an exhibition, exclusively for Dove facebook fans, to encourage women to showcase what the beauty brand means to them. All you have to do is come up with a creative design that incorporates the iconic bird image and that has emotional resonance for you – from a place that inspires you, to a person who makes you feel beautiful.
I do use Dove products, and have ever since I was a teenager. When I think of Dove I think of something very simple and pure, and I guess it’s this purity that Dove are trying to capture. Dove’s message after all is that beauty isn’t about complicated beauty regimes and treatments, or difficult diets and layers of make-up, beauty is really about something simple – you.
Here’s a little video that tells you a bit more about the exhibition:
The personalised designs can be a photograph, drawing or graphic incorporating the Dove bird – the more creative the better. Once digitally submitted, the designs will be showcased for fans to enjoy and ‘like’, with the most likes of each week being celebrated on the Facebook wall. The first 100 entries will receive a unique set of 10 printed postcards featuring their bespoke design to share with friends, so why not visit the Dove facebook page now and get creative?
“The Dove By You Exhibition is a chance for our loyal fans to celebrate their creativity with one another. Real Women have always been at the heart of everything we do, and this new Facebook activity gives them a platform to show just what Dove means to them.” says Ali Fisher, Dove Marketing Manager. “For many of us, the Dove bird has been a symbol in our lives for as long as we can remember. It’s a symbol synonymous with what Dove cherishes most, the celebration of Real Women and Real Beauty.”