Unless you’ve been living in some sort of home-made canvas tent, eating nothing but dandelion roots and milk from your own goat, you’ll have probably noticed prices going up. Everyone’s talking about how much a tin of beans now costs, and how you used to be able to get a packet of value brand super noodles for nine pence. Just today in fact, I was chatting to a friend about the price of ham, and she confessed she’d started buying gammon joints, boiling them herself, and slicing them thinly for sandwiches. Oh what glamorous circles I move in!
So, with cheap beans spiralling out of my price range, I thought I’d have a look at Tesco – The New Price Drop.
Supermarkets are always competing to be the cheapest, and claim to be continually lowering prices. This seems a little suspicious, given the aforementioned cost of beans, but still, you have to believe don’t you? Otherwise we’ll realise we’re all doomed to bankruptcy and collapse in a sobbing heap, shovelling not-so-cheap noodles into our mouths out of sheer panic and desperation.
The idea behind this campaign is, if only purely from a marketing perspective, an interesting one. Rather than just rocking up to the store and seeing that the price has been reduced on all kinds of useless things you don’t really want, if you go to The New Price Drop on facebook, you can actually pick the products you want to see reduced. A pretty clever social media strategy if you ask me. (It’s all about the consumer engagement don’t you know.)
Now I got pretty excited when I first read about this, thinking I’d be able to bring down the price of all my favourites – gin, Haribo, Magnum ice-creams, that sort of thing – but unfortunately you do only get to pick your favourite from a predefined list.
I thought I’d have a go anyway though, just to see how it worked. First off you pick your area. I’m Bristol, but they didn’t have this, so I had to opt for Avon. (Note to Tesco – Avon was abolished as a county in 1996 and the area split between the Bath and North East Somerset, City of Bristol, North Somerset and South Gloucestershire unitary local authorities.)
The you pick the food you’d like to see reduced. As exciting as it would be to see the price of cauliflower slashed, I went in the end for ‘frozen desserts and pies’. Hopefully Magnums fall into this category. Then you just click VOTE. Job done. You’ll know who you’ve got to thank when you’re next picking up your cheap frozen apple strudel won’t you?
I had a quick look at the Tesco home page too, and it poses some interesting questions, like just where should Tesco staff stick their avocados? Polite answers in the comment box below…
I have been and logged my price drop! just dont get hooked into that sill trolley game they have just put up!! arrghhhh
Call me cynical, but whatever prices they suposedly drop, they will still be making a handsome profit on, and to buffer against the loss in extra profits they will simply put something that IS essential yet not on that list up to compensate!
That gammon idea is really good, I might try that this weekend. We like “nice” ham so I am paying £4 for two six slice packs, I reckon there’s definitely scope for saving there but still having nice ham. Sorry, not the point of your article I know but I did think what a good idea!
It IS a good idea! I bought one this week actually – half price in the Co-op :-)
you ever looked at the fat content of those cheap noodles – I was shocked as I loved them on toast as a snack at lunch time ( cos beans are expensive) I now eat dry toast instead
Noodles on toast?? I have never had that! I want to try it now though…
As you’ve mentioned, it’s a very good marketing and promotions strategy for Tesco and I wouldn’t be surprised if the other main supermarkets follow with something similiar soon…
Having to be very economical myself and always on the haunt for a bargain/reduction on everyday items, I have noticed that when I ‘account’ on my household shopping over a quarter, or better still the year, the difference and/or savings for me are nominal and there’s not much left over for the odd Malibu and lemonade for a tired Mummy!
We’re doing a lot of our shopping in Aldi at the moment and that definitely saves us money. Every tired mummy needs a little malibu now and then after all :-)