Help the NSPCC prevent cruelty to babies without spending a penny

It’s nearly Christmas, (did you notice?), and so my doormat and inbox are being bombarded with charity campaigns, trying to guilt me into giving them cash.* See that pile of presents you’ve bought people? That makes you selfish – you should be buying goats instead you know.

I’ve also noticed a lot of corporate charity partnerships around at the moment, where large companies are clearly trying to win the philanthropic vote in a bid to beat the recession. I’m normally a bit cynical about fundraising campaign where big brands make donations to charities, as it feels like the company often do rather better out of it than the charity.

‘Buy a box of our cereal for £2.50 and we’ll give a whole penny to support orphans in a part of the world you’ve never heard of!’ – well intentioned (maybe), but it makes it hard to feel you’re really making a difference doesn’t it?

That’s why I’m particularly impressed with a campaign running at the moment from Sudocrem. My nappy rash cream days may be over, (although I do still get nappy changing flashbacks), but what I like about this campaign is that it’s supporting a charity I’ve actually heard of, and believe in – the NSPCC – and they’re donating a significant amount of cash.

There are a couple of different ways you can help Sudocrem support the NSPCC’s ‘All babies count’ campaign:

  • For every person that likes their facebook page, Sudocrem will donate 50p
  • For every tweet using the #allbabiescount hashtag Sudocrem will donate 25p

Not bad is it? Get a few friends involved and between you you could generate a significant amount of cash to go towards preventing cruelty to babies.

*Yes, this is what this is. Irony duly noted.



  1. 16 December, 2011 / 12:20 pm

    Done, great campaign and thanks for highlighting it.

  2. Leela
    16 December, 2011 / 12:56 pm

    ‘Liked’ and shared to friends too :)

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