It’s nearly Christmas, (did you notice?), and so my doormat and inbox are being bombarded with charity campaigns, trying to guilt me into giving them cash.* See that pile of presents you’ve bought people? That makes you selfish – you should be buying goats instead you know.
I’ve also noticed a lot of corporate charity partnerships around at the moment, where large companies are clearly trying to win the philanthropic vote in a bid to beat the recession. I’m normally a bit cynical about fundraising campaign where big brands make donations to charities, as it feels like the company often do rather better out of it than the charity.
‘Buy a box of our cereal for £2.50 and we’ll give a whole penny to support orphans in a part of the world you’ve never heard of!’ – well intentioned (maybe), but it makes it hard to feel you’re really making a difference doesn’t it?
That’s why I’m particularly impressed with a campaign running at the moment from Sudocrem. My nappy rash cream days may be over, (although I do still get nappy changing flashbacks), but what I like about this campaign is that it’s supporting a charity I’ve actually heard of, and believe in – the NSPCC – and they’re donating a significant amount of cash.
There are a couple of different ways you can help Sudocrem support the NSPCC’s ‘All babies count’ campaign:
- For every person that likes their facebook page, Sudocrem will donate 50p
- For every tweet using the #allbabiescount hashtag Sudocrem will donate 25p
Not bad is it? Get a few friends involved and between you you could generate a significant amount of cash to go towards preventing cruelty to babies.
*Yes, this is what this is. Irony duly noted.