Jingle bells, jingle bells, the holiday season is upon us.
For solo entrepreneurs, it’s not just a case of decking the halls and sipping hot chocolate. Not that this isn’t enjoyable — because we all know it is — but this is also a crucial time to wrap up the year on a high note and set the stage for success in the coming one.
Here are 5 essentials every solo entrepreneur should consider before the Christmas bells start ringing.
#1. Send your SA tax return
In the UK, the deadline for submitting your self-assessment tax return is looming like a shadow over the holiday cheer. Seize the opportunity to tackle it head-on before Christmas rather than stressing out at the start of 2024. While you’ve got until the end of January 2024, getting it done sooner means you don’t have to worry in the long run.
Besides, you can find support from accounting companies that are ready to help you with the task and make it happen ahead of Christmas time. This will enable you to welcome the new year with a clean slate.
#2. Start Christmas promotions and offers now
‘Tis the season to be jolly, but it is also the season to boost your sales, especially for small creative businesses. So, now is the best time to offer special deals for your customers, encouraging them to buy before you shut down for the rest of the year.
It is a smart move for a festive discount, such as a holiday-themed bundle or a buy-one-get-one-free offer. Contrary to common belief, when these are well-timed, they could increase your revenues. So, why not end the year on a high?
#3. Plan and communicate your business closure
Most small businesses choose to shut down during the Christmas break. Make sure your customers are in the know so they are not left without any option when you are on holiday.
Ideally, you want to communicate your holiday closure times early and keep the information visible: on your website, on your social media, and via newsletters too. Now’s the right time to publish those dates. You can also add a reminder on your Christmas offer, letting people know that it’s the last time to buy before next year.
#4. Get Christmas and New Year wishes designed
What is the best way to wish your customers a happy Christmas time? The answer is by planning social media posts and newsletters ahead of your closure. But, it is worth taking the time to have a proper branded design that will catch the eye of your target audience.
You may not need to work directly with a design agency for this. Platforms such as Canva have a variety of tools available that let you create the look and feel you need.
#5. Prioritise personal joy over professional stress
Remember, this is the Christmas break. The clue is in the name. It is a break, and therefore, it is a time to spend with your family and loved ones. The last thing you need is to check your emails on Boxing Day, Make a point of enjoying your time away from work so you can come back feeling refreshed at the start of the new year.
Often, as solo entrepreneurs, we wear multiple hats, and we struggle with festive times because there is so much to do at home and at work. Hopefully, this brief little guide can give you some food for thought and help you make the most of the festive season.