Butlins announces a new (high)chairman

It’s just a few weeks now until Belle and I head off to Bognor Regis for our first ever Butlins holiday, so it’s good to know that Butlins take fun very seriously. This month a mini Lord Sugar was unveiled in Plymouth – three-year-old Sophia Jade Carr – who will become (High)Chairman of Butlins, road-testing their ‘Just for Tots’ breaks.

Launching this April, Just for Tots are little breaks with big adventures, where everything from the accommodation and food right through to the entertainment and activities have been designed solely with younger children in mind.

Miss Carr will be accountable for working up a number of recommendations for the breaks based on her experience, which will be implemented across all breaks moving forward to ensure these are curated by tots, for tots. Miss Carr will also be closely monitoring a number of key operations and putting them through a vigorous testing process that includes:

· Bounciness of the beds

· Cuddliness of the characters

· Splashiness of the water

· Slipperiness of the slides

Often being described as ‘demanding’ and ‘strong-willed’ by co-workers (parents), Miss Carr’s résumé showcased her impressive capability to be both professional and fun. “We are thrilled with our daughter’s new role,” sais Miss Carr’s mum Samantha, “we’re very proud she beat over 650 applicants! Sophia has definite leadership skills, often dictating to us as a family exactly what to do and when we do it.”

Disclosure: I am a Butlins Ambassador and part of my role, in return for our holiday, is to share the latest news from Butlins.