I’ve never been a smoker.
Perhaps this means that I’m missing something, but I don’t think so. It makes you stink, it’s bloody expensive, and it can kill you. None of these are great selling points are they? I’m a creative copywriter, but even I’d have a job spinning that.
What I particularly don’t understand is why people start. What happens in that moment, what goes through an individual’s head, which makes them think ‘Oh, I know, I’ve just come up with a great way to spend all that spare cash and contract lung cancer, I’ll start smoking!’
I just don’t get it.
Obviously there’s more to it than that though, which is why I’m supporting the Smoke Free South West campaign for plain packaging, to try and help prevent children taking up smoking.