I wonder if there is anything I could add to that as a title that could make me sound any more irritatingly middle class? I suppose if I was wearing a Joules gilet while I typed, that might do it. I don’t have one though, not yet anyway.

*cue Joules getting in touch to offer me a gilet to review*

I’m not going to make any excuses though. Sometimes, (by which I mean all of the time), being a blogger means that you get to enjoy some really special days out. Today was one of those days, when you get to just do nice things.

We were invited down to spend the day in the Yeo Valley gardens in Blagdon. Yeo Valley had teamed up with the National Trust to offer some blogging families the chance to roam around their grounds and tick of some things on the National Trust’s ’50 things to do before you’re 11 3/4′ list. We’ve been members of the National Trust for several years and Belle has completed 47 of the 50 so far – about time too as she only has a few months left before she is 11 3/4. (If you have an apple tree in your garden that Belle could come round and eat an apple from then please let me know.) View Post

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Today I am live blogging from Arkansas! How cool is that? I am actually writing this whilst in a talk at SoFabCon from Tami Cannizzaro, Executive Director of Marketing for IBM.

The topic is essentially change. Marketing, advertising, connecting with customers – it has all changed dramatically over the last few years. More and more people are turning to social media for news and information, and individuals are looking online for reviews and recommendations. Expectations are high and companies who fail to adapt their traditional Mad Men style advertising model will find themselves left behind.

According to Tami, there are three things that you have to think about as a brand in order to create that consistently excellent customer experience.

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Well goodness me, I was so busy pottering around in Ethiopia and what not, that I totally forgot until today that I was in the middle of running a competition to win a load of Yeo Valley goodies! Good timing though, as I had cleverly set the closing date for yesterday, the day I got back. I surprise myself sometimes with my genius.*

Anyway, drum roll please, I’ve picked a winner!

*bangs hands against side of desk in lieu of drum kit*

(I did actually do that. You have to do something to brighten the day when you work at home on your own.)

The winner is… View Post

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THIS COMPETITION IS NOW CLOSED

I’ve always been a massive fan of YeoValley, and not just because the let me drive a tractor. I just think there are some companies that are Nice and Proper, you know what I mean? They make you feel good about buying and eating their products, and I never even minded getting stuck behind their lorries on my old Bridgwater to Bath commute.

Yeo Valley is launching a new Limited Edition yogurt, with a delicious and zingy 0% Fat Lemon and Poppy Seed flavour and thanks to me (tada!), you could win some. In fact, you could win more than just yogurt… View Post

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