Two events have occurred in the last week that have made me wonder about a sideline business writing people’s online dating profiles for them. I’m sure there would be a market for it – no one I know (apart from me!) has enjoyed writing a dating profile for themselves.
Firstly, I had lunch with a woman I met recently at a networking event. She showed me her current profile and I offered some tips. Essentially I told her, (hopefully in a nice way), that her profile was a bit dull and basically said the same as everyone else’s.
Let’s get real here, who doesn’t like socialising with friends, Sunday lunch in a nice pub and curling up on the sofa with a film and a bottle of red wine? If you’ve ever spent any time on online dating sites you’ll know that about 97% of people say these exact same things. I suggested instead that she try to think a little deeper and be a bit more specific – what books had she read and why did she enjoy them? What music is she listening to and how does it make her feel? Essentially you have to tell people what makes you tick as these are the details that people connect with. Yes, you risk putting some people off, but by keeping in generic you miss the chance to really appeal to anybody.
Later in the evening I had a message from her:
“Jo Middleton you are a genius. I have rewritten my profile and just uploaded it. Three new messages have come in in five minutes. I am laughing out loud. You are a star.”
Obviously that’s going on my testimonials page when I get the new business website set up. View Post