Sponsored by American Express and Nectar
How many loyalty cards do you have in your purse?
Go on, I’ll wait a minute while you have a count.
Yes, I thought it might be about that.
Now have another look and tell me how many of them you use in a way that really maximises their value. Do you know all the best ways to collect points and how to get the most benefit from them?
Well no, me neither really.
Although I have a purse full of plastic, my relationship with loyalty programmes has generally been quite passive – just collecting points without thinking about how I could be using them most effectively. It reminds me a bit of a game I used to play with my friend Nicky when we must have been around 19 years old. We’d go to the pub, and we’d get all the cards from our wallets and compare them in a big square. I know, we were crazy. I think there was something about having lots of important looking cards that made us feel grown up.
I have been challenged by American Express® and Nectar to think about loyalty programmes differently. Your wallet full of cards could actually be working much harder for you, helping you to earn rewards through your everyday spending. If your next supermarket shop could help you to get a family meal out, well, that has to be a good thing doesn’t it? View Post