I remember once seeing a kebab pizza in Iceland. (The supermarket, not the country.) An actual pizza, with kebab toppings.
I guess in my head, that’s exactly what Iceland was all about – cheap frozen food, that perhaps wasn’t the most gourmet choice going. When I told people I was working with Iceland, reactions seemed to reflect a similar sentiment – raised eyebrows, Peter André jokes, comments about having to defrost my dinner, that sort of thing.
Oh how wrong I was!
I went along last week to an event with Iceland to have a sneak preview of their new autumn collection and my MIND WAS BLOWN.
Here’s the menu, which was created for us by Iceland’s head chef Neil Nugent, all using ingredients currently available at Iceland, or coming out in the autumn:
That’s not what you expect from Iceland is it? I’d never even HEARD of a deep fried avocado, let alone tried one alongside a crab taco. In fact, I didn’t even know that frozen avocado was a THING, so that was a bit of a game changer. Safe to say I was pretty excited on the train up to London, looking forward to getting my mouth around a warm Welsh cake ice cream sandwich. View Post