As you know from my top notch recent review of the Primark 90p lipstick, which I think we can agree was a blessing for everyone, I don’t have anything against Primark make-up generally. The 90p lipstick was actually pretty decent for under a quid. Plus I know that it isn’t just Primark who are doing this – it’s make-up brands everywhere.
But then I walked past Primark on my way to work this week and saw this advert for the Primark Insta Girl make-up range, and my hackles were instantly raised:
(Quick question – what exactly is a hackle? Please find out and let me know.)
I hate the idea that we are bringing up a generation of young women who feel they need to be selfie ready at all, or, more to the point, that their own faces, as they are, are not good enough to be photographed.
Am I selfie ready? Yes thank you. I have A FACE. Oh, that’s not enough?
Apparently not. Not when you take a closer look at the Primark Insta Girl range:
Now don’t get me wrong, I would love to have the skin I had 20 years ago, before I could do that thing of sort of gathering it up a bit behind my ears. I wouldn’t have any of those little fine red lines around my nose either, which make me look like I’m halfway to becoming an alcoholic tramp, living in a bin. There wouldn’t be those lines around my eyes that crinkle up when I smile.
But you know what, even with all that going on, my face is STILL GOOD ENOUGH.
Teenage girls and young women do not need a make-up range telling them that they are anything other than perfect just the way they are. With the Insta Girl range it isn’t even implied, it’s there in black and white – ‘face perfecting’ – you need this product because your face isn’t perfect already.
‘Insta Girl Flash Photo Gloss’ apparently brings out volume in your pout. WHAT FOR? Who says that your pout needs more volume?! What’s wrong with your mouth as it is? Is it not good enough? Your lips aren’t big enough?!
It makes me sad. And cross. And then sad again, because I don’t know where it will end or what we can do to change things.