‘Does my blog need a niche?’ is a question I ask myself fairly often, especially after conversations like this:
Random person: ‘Hey! Lovely to meet you! What do you do?’
Me, thinking to myself ‘well, I eat, sleep, poo…’: ‘I write a blog!’
Random person, a bit confused but trying to sound interested: ‘Oh that’s cool! What about?’
Me, sounding like the lamest person ever: ‘Oh you know, all sorts.’
You see? Rubbish. I do think it might be cooler to be able to say something like ‘Oh yes, I blog specifically about knitting patterns for dog jackets’, or something like that. (Sometimes I also say ‘niche’ in my head in an American accent so it sounds like ‘nitch’. I couldn’t figure out what anyone was talking about when I went to a US blog conference a few years ago.)
If you’re a blogger, you’ve probably felt the same. (Unless you do blog about the dog jacket knitting patterns.)
Except here’s what I think…
YOU ARE YOUR NICHE.
You heard me.
Let’s take another conversation as an example:
Fiancé: ‘Did you see that Paul Merton is presenting a three part series about little used request stops on the UK train network?’ (Genuine thing that we watched.)
Me: ‘Ooh, we should watch that! You like him.’
We might not be especially interested in the Great British transportation system, (we are), but we are interested in the person presenting us with the information. We like the cut of his jib. We know that whatever the subject, Paul Merton will probably make it interesting and fun to learn about.
You don’t need a niche for your blog because you are ALREADY IT!
(I’m shouting a lot in this post because I wrote it in my head in the car and I’m excited that I still remember it.)
People come to read your blog, and hopefully mine, because they like the way you talk about things, as much as the things you talk about. There are hundreds and thousands of blogs out there, and probably a fair few about dog knitting patterns, but there is no one else in the whole world that is you, with your unique voice and take on the world.
I think we worry a lot as bloggers about creating great content and awesome photos that fit some sort of formula for success, but all you really need to do is be yourself, and let your uniqueness shine through and BOOM! That’s what makes you special.
That’s what I think anyway.
So do I need a niche for my blog?
I already have it.
Images: Well dressed pooch – Liliya Kulianionak/shutterstock, less well dressed me – taken by Belle.