That awkward moment when…

…you’re reading an article in the Guardian Weekend magazine about how many people have died mining tin for mobile phones on the island of Bangka and you turn the page to find a full page ad, in the middle of the feature, for the Blackberry Curve 9320.

"Blackberry Curve 9320 ad"

Seriously, it was right there, all festive, in your face.

In the corner of the opposite page is a picture of Suge. Suge was buried alive in August when the pit he was working in collapsed. He escaped with a broken leg but three of this friends joined the 75 others who have died in Bangka’s tin mines so far this year.

Suge says the accident was ‘a small sacrifice to give happiness to people in the world, to give them phones and electronics’.

5 comments on “That awkward moment when…

  1. Beeface

    How could they not notice that? People are so dumb.

  2. That is really poor editing! I expect Blackberry are very annoyed, it must devalue the advert considerably! And destract from the article itself!

  3. I guess the advertising and editorial teams didn’t communicate on this one. But it’s good that the Guardian is raising awareness of the situation for Suge and others.

  4. Summer Davidson says:

    Hahaha, god that’s sick, but sort of funny in a terrible way :/

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