That awkward moment when…

…you’re reading an article in the Guardian Weekend magazine about how many people have died mining tin for mobile phones on the island of Bangka and you turn the page to find a full page ad, in the middle of the feature, for the Blackberry Curve 9320.

"Blackberry Curve 9320 ad"

Seriously, it was right there, all festive, in your face.

In the corner of the opposite page is a picture of Suge. Suge was buried alive in August when the pit he was working in collapsed. He escaped with a broken leg but three of this friends joined the 75 others who have died in Bangka’s tin mines so far this year.

Suge says the accident was ‘a small sacrifice to give happiness to people in the world, to give them phones and electronics’.


  1. Beeface
    27 November, 2012 / 7:29 pm

    How could they not notice that? People are so dumb.

    • jomiddleton 27 November, 2012 / 7:31 pm

      It’s weird isn’t it?? Do you think they did it on purpose? Or were just thick? If it was an accident Blackberry must be pissed off!

  2. Naomi Comba ( 28 November, 2012 / 9:37 am

    That is really poor editing! I expect Blackberry are very annoyed, it must devalue the advert considerably! And destract from the article itself!

  3. grettaschifano 28 November, 2012 / 2:33 pm

    I guess the advertising and editorial teams didn’t communicate on this one. But it’s good that the Guardian is raising awareness of the situation for Suge and others.

  4. Summer Davidson 28 November, 2012 / 9:16 pm

    Hahaha, god that’s sick, but sort of funny in a terrible way :/

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